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Despite the inherent douchebagginess of the obvious moral implications that reinforce archaic pasty white ideals, Iron Man proves to be a wildly entertaining romp.  Great humour, action and pacing keep the film engaging throughout and help in delivering everything that a summer movie needs to satisfy the multiplex audience.  The only real criticism is that of emotional depth.  Where X-Men delved into the psychological scarring of difference and abnormality, while investigating varying degrees of morality and perspective, Iron Man settles for a “war is bad, isn’t this car awesome?” kind of mentality.

Born into a world of invention and industry, Tony Stark (Robert Downey Jr.) demonstrates an affinity for invention and technological know-how.  Partnering with Obadiah Stane (Jeff Bridges), Tony builds an empire of weaponry to “patriotically” keep his country safe while padding his already burgeoning bank account.  His life is simple and uncomplicated, as he keep everyone at a distance, bedding various vixens (Leslie Bibb) and having order maintained by his loyal assistant Pepper Potts (Gwyneth Paltrow).

When a routine weapons demonstration goes awry in the Middle-East, Tony is forced to design a suit of iron in order to defend himself from militants.  Upon arriving back in America, Tony begins to question the role his company is playing in the global landscape of war profiteering and changes his life pattern.

One of the strongest elements of Iron Man is the inspired casting of Robert Downey Jr.  He has a self deprecating cockiness that is extremely appealing and engaging on film.  It also greatly assists in the identification and connection with a rich and arrogant protagonist.  Many actors would have come across as smug and unlikeable in this role, struggling to integrate levity and a comedy factor, but Downey Jr. handles it with ease, managing to make a dickhead likable. 

In addition to some solid performances is the sure-handed direction from Favreau.  The man who managed to make Elf enjoyable has demonstrated a firm understanding of pacing and the superhero genre.  The action is beautifully shot and choreographed and the interaction between characters is always full of life.  Sequences involving Downey Jr.  and his robot are particularly engaging as he tries to gain comfort operating his fancy new iron man suit.  It’s a rarity that both comedy and action are handled to such great effect as most films of this ilk tend to rely on one or the other, leaving the audience to occasionally roll their eyes.  

It is true that there isn’t a great deal of depth to the film, as it glosses over issues of war, combat and multi-national relations with tongue-in-cheek gusto.  However, this doesn’t detract from the quality of Iron Man; only the significance. 

Audiences attracted to summer popcorn movies are sure to be pleased with Iron Man.  It’s generic formula filmmaking at its finest, and should be a favourite amongst the very people who enjoy these kinds of films.